About Øverland Consulting
Arve Øverland has been at the forefront of digital marketing since the mid-90s. He spent half of his career in the U.S., leading a digital agency that worked with some of the world’s top companies and brands.
In Europe, before founding Øverland Consulting, Arve served as Digital Practice Director for Europe at Hill & Knowlton (now Burson), co-founded the sea salt company Havsnø with his wife, Michal Christina, and was CEO of the VR technology company Cloudberrie.
Arve is based in Northwestern, Norway and Southern California.
Arve Øverland. The beard comes and goes.
The sequel is now being written with the working title Digital Brand Strategy in the Age of AI. You can read the intro chapter here.
The Book Always On
Where do powerful strategies come from? How do some companies develop strategies that allow them to outperform competitors—regardless of industry conditions or the state of the economy? And how can a company ensure that a strategy actually works—through leadership alignment, implementation, and performance management—without becoming slow, rigid, and checklist-driven?
These are some of the questions Arve Peder Øverland explores in Always On: Digital Brand Strategy in a Big Data World.
This book offers insights into what it takes to develop, implement, and run a digital strategy. But it’s not meant to be a rigid process document that must be followed to the letter. Companies have different needs and operate in very different environments. An organization’s internal structure and competitive landscape won’t automatically adapt to a digital strategy process—the organization must shape a process and methodology that fits its unique situation.
With big data and artificial intelligence becoming an increasingly critical framework for decision-making, digital strategy and governance have taken on greater importance. In today’s digital marketplace, you're expected to be always on. Make sure your tools, systems, and platforms are designed to sustain that presence.
Think fast. Stay agile. Be ready—you're always on.
Always On was published by Gower Publishing, part of the Routledge/Taylor and Francis Group. The book is available on Amazon.